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  • Product design is the iterative procedure of developing and enhancing tangible or virtual items with the aim of satisfying user requirements and addressing particular issues in an efficient and visually appealing manner. This involves conducting research, generating ideas, honing user experience and visual aspects, building prototypes, and conducting tests to guarantee that the end product offers a smooth and enjoyable user journey.

  • Industrial design is a discipline focused on creating and improving functional and aesthetically appealing products for mass production. It involves designing items such as consumer goods, electronics, furniture, and other manufactured goods.

    3D modeling plays a crucial role in industrial design as it enables designers and customers to visualize and conceptualize their ideas in a virtual environment.

    The process of industrial design involves several stages: research, ideation, concept development and 3D modeling.

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  • Art direction entails providing guidance and supervision for the visual components of a creative venture, ensuring a unified and compelling visual expression. Art directors collaborate closely with designers and team members to establish the project's overall creative vision, define its aesthetic, and ensure uniformity across diverse media and platforms.