Process

  • The discovery phase in design lays the foundation for a project by understanding the problem, users, and context.

    Methods include user research, stakeholder interviews, competitive analysis, persona development, journey mapping, prototyping, and usability testing.

    These methods help in gathering insights, aligning project goals, empathizing with users, identifying opportunities, and iteratively improving design concepts.

  • The define phase in design involves synthesizing insights to clarify the problem, set goals, and empathize with users.

    Methods include problem framing, goal setting, empathy mapping, POV creation, affinity diagramming, prioritization, and user journey refinement.

    This phase establishes a clear understanding of the problem space and guides the direction for designing user-centered solutions.

  • The ideate phase in design focuses on generating creative solutions for the defined problem.

    Methods include brainstorming, mind mapping, sketching, storyboarding, prototyping and role playing. This phase encourages diverse idea generation to explore innovative solutions and drive the design process forward.

  • The design phase in design is where conceptual ideas are refined into tangible solutions through methods like wireframing, mockups, prototyping, visual design, user testing, iterative design, and design documentation.

    This phase ensures that designs meet user needs and project requirements through iterative refinement based on feedback and testing.

  • The test phase in design evaluates prototypes or finalized designs through methods like usability testing, A/B testing, beta testing, accessibility testing, performance testing, security testing, and cross-browser/device testing.

    This phase ensures designs meet user needs, are robust, and maintain quality standards before deployment or release.

  • The deliver phase in design prepares finalized designs for implementation or release through methods like design handoff, documentation, presentation, version control, quality assurance, and deployment planning.

    This phase ensures smooth transition from design to implementation, with thorough documentation and quality checks to meet project objectives.